Sunday, March 7, 2010

Sports Bra Stories: KALYX DD Diva Bra


This is the original KALYX Sports Bra.  We sketched the first designs while drinking cappuccinos and talking about aerodynamics and cantilevers at a drafting table in the office of my friend Paul Davis, an architect in Venice, CA.   I know what you're thinking - KALYX bras are for women, by women, right?  Hell yes!  But, that's not to say there haven't been a couple of amazing men who participated in the process along the way!

Paul's original sketches are like works of art.  They were hung on the walls of Jeannie Madsen's Gallery in Santa Monica a few months ago - imagine that!  We took those sketches and turned them over to our bra design experts, and, the end result is the bra we simply refer to as "The Diva." 

Architects, Athletes, Designers, Engineers, Reconstructive Surgeons...at the end of the day, there was a lot of brain power behind this bra. So many incredible features - ventilated front mesh insert to ensure maximum air flow and to help reduce excessive perspiration and chafing, extra wide padded straps to ensure maximum comfort and support, and innovative back design (thanks to Jaymi Z, one of our brilliant designers!) to help smooth the silhouette, and, a hidden secret and strategic layer of micro-thin mesh to give it even more support.  Our revolutionary grading formula ensures a perfect fit.  

Hey - if you are a DD Diva, it's about time you got the respect you deserved.  We get so many emails from women who wear D+ cups...we totally feel your pain and understand your need for bras that fit great, look fabulous and support your precious assets.  Ya know...if you listen to all the "expert" research, you would believe that the 'average' bra size in America is a 34B or a 36C.  So not true...some studies show that over 30% of American and European women wear a D+ cup. 

To all our beloved DD Divas - this one special bra is just for you!


KALYX Code Name: The Diva

Ideally Suited For: The DD Diva - Dazzling, Delightful & Divine

Rave Reviews: 
"Thank you to the people at Kalyx! I just got my new bra in the mail and took it for a test run.  I am completely impressed with the performance of the DD Diva bra.  Being a 34 DD, it is hard to find a sports bra that makes the cut.  Most are usually too big around or too tight in the breasts!!  This allowed me to get the EXACT FIT I NEED!!  I am a runner that logs 35-40 miles a week and I really can not believe how great this was.  The bounce was gone, the fit was very comfortable, and I appreciate the mesh vents for air circulation too.  You guys did it!!  You created the best sports bra I have ever worn!  I have been a runner for almost 20 years,  I will be wearing your bras for the rest of my life!!"

~ Celeste, KALYX Customer & DD Diva Fan

To view the entire KALYX Sports Bra Collection visit goKALYX.com

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